Newfeel - Decathlon

2012

 

We worked on the changing of state from the DAY to the NIGHT of a pair of shoes and bag

in the city. 

 

 

 

 

 

We used as DECATHLON methodology, a persona to define our target and create a simple shoe:  The lacing, the seams spots give a strict and elegant identity when working during the day. 

At night, the shoe reveals a white lace reminding corsets and sensuality that turns around your ankle like in a dancing shoe.

 

Basic and adjustable, the D&Night bag can have, during the day, a really good storage capacity. For the night, the bag changes: lacing it as a corset, its size is reduced and it becomes an elegant night bag well suited for during night outings. 

 

Many thanks to Guillaume Salmon, Alexandre Guillon and Julie Pfligersdorffe who accompanied us during all the workshop.